In recent years, we have become accustomed to all kinds of shopping via the Internet. We have familiarised ourselves with all sites and apps from the industry that have seen tremendous growth in their sales. Online shopping is now the norm for consumers all over the world.

If we analyze a short period, around ten years or so, we can immediately see how quickly the e-commerce sector has established its presence on the global markets. So fast that one could say fearlessly that the future already belongs to the past because evolution is constant.

Today broadband internet is now easily accessible by a large number of people, and consequently, with the increasing number of users, there is also a simultaneous increase in customer expectations. Therefore competition is one of the main distinguishing features of an economic structure that sees unlimited competition as one of its main features.

The push of social media

With the proliferation of the mobile phone and social media, product research and the shopping experience evolved into a sophisticated experience, including simultaneous interactions on multiple channels and with numerous influencers. However, while this revolution has enhanced relationships between retailers and customers, it has also shifted the balance, empowering consumers. With social networks and other user-generated content sites, consumers can immediately share their experiences with other people around the world. Retailers have the opportunity to make a great impression. Therefore it is essential to make the most of this opportunity.

Retailers around the world face several new challenges: short periods to attract users’ attention and convince them to buy, obliging e-commerce providers to engage with the customer as quickly as possible. It is therefore absolutely fundamental to make the best use of all forms of marketing and advertising to attract users, thus closing the entire sales process with straightforward and secure transactions.

The world is moving in this direction, and this direction is moving faster than we think.